The ideas keep swirling. You feel SO close to nailing it all down, but then it slips through your fingers & feels murky.
You can't seem to get anyone's attention. Publish a blog, post on Instagram, repeat... it's just little more than crickets out there.
How do your skills translate into actual revenue? You can't quite figure out how this whole thing is going to add up to money in the bank.
Getting customers feels like a slog -- difficult, clunky, scary -- maybe it even feels like a pipe dream.
But this dream is possible. Deep down, you know that's true.
So what if there was a step-by-step playbook that could take you from feeling like no one is paying attention to you...
to actually building a community of followers & getting paid REAL dollars when you sell out your first offer?
Feel crystal clear on what problem you solve and what makes YOU stand out.
Thoroughly & intimately understand WHO your people are, where to find them, and what they're truly looking for.
Create compelling, share-worthy content about your topic & watch your list of possible buyers grow right before your eyes.
Craft your winning offer and sell it with ease, whether that's a service or product.
Feel pinch-me-proud about your real deal, revenue generating business -- for real this time.
By honing your message, building a "small but mighty" community of superfans, and creating a simple yet powerful paid offer.
Meet the Crickets to Customers Lifecycle Pyramids.
Crickets to Customers is a training program, mastermind & coaching experience rolled into one.
Here's the truth: Building a business doesn't have to be so complicated. You don't need a mega huge audience to make real deal money while helping people.
It's possible to go from writing blog posts into a blank void, to building a highly engaged community you adore.
And it's possible to take your new community and launch a low-stress, high impact offer that pays you real money -- like, soon.
I'll show you how.
"All told, I generated over $10,000 in revenue as a direct result of Crickets to Customers!"
My Facebook group, From Therapy to Coaching, has grown to almost 600 members, and I've doubled the size of my email list. I successfully completed a full round of my small group coaching program, From Couch to Coach, and one of my group members signed on as a private coaching client.
- Lee Chaix McDonough, Coach for Helpers, Healers, & Spiritual Entrepreneurs, caravelcoaching.com
"From no engagement to 7 paying customers FAST."
I joined Crickets to Customers because I wasn't getting results. I wasn't getting sales. I learned how to keep showing up in new and uncomfortable ways, and as a result I booked 7 clients in a matter of DAYS. Crickets to Customers also gave me a community of people who cheer each other on -- it's unheard of."
- Keela Fowler, Makeup Artist & Founder, eightyfivebeauty.com
"We're finally a Real Business."
We closed out 2019 grossing 50% more than 2018, up to $20,000 from the previous $14,000. Then, we out-earned 2019 and blew past $21,000 by May 2020, thanks in part to a 5-figure month in April. All of your mindset work around selling from a place of service really helped. We have been running QueerTheology.com for 7 years and this is the first year that it feels like a Real Business.
- Brian G. Murphy, QueerTheology.com
"This is the best thing I have ever done for myself."
This course absolutely delivers exactly what is promised. I don't feel sleazy or inadequate or at a loss about what to do next. I learned so much about business and setting up a course and marketing but the most important thing that changed for me is that I truly believe I can do this now. I am crying as I write this, I am so grateful for this confidence and this understanding that I can be who I am, stumble and fumble and still build a viable business doing exactly what I think I was put here to do right now. I just want to say thank you from the very bottom of my heart!
- Kalissa Scopes, Unlearning Everyday Racism, unlearningeverydayracism.com
"From $0 to getting paid $1,000 in ONE day."
"On November 1, I said I need to make at least $1 in order for this to be a real business. Yesterday someone gave me $1000 in ONE DAY, and I'm closing the month with $3,800 in revenue!"
- Sarah Cottrell, formerlawyer.com
"All told, I generated over $10,000 in revenue as a direct result of Crickets to Customers!"
My Facebook group, From Therapy to Coaching, has grown to almost 600 members, and I've doubled the size of my email list. I successfully completed a full round of my small group coaching program, From Couch to Coach, and one of my group members signed on as a private coaching client.
- Lee Chaix McDonough, Coach for Helpers, Healers, & Spiritual Entrepreneurs, caravelcoaching.com
"From no engagement to 7 paying customers FAST."
I joined Crickets to Customers because I wasn't getting results. I wasn't getting sales. I learned how to keep showing up in new and uncomfortable ways, and as a result I booked 7 clients in a matter of DAYS. Crickets to Customers also gave me a community of people who cheer each other on -- it's unheard of."
- Keela Fowler, Makeup Artist & Founder, eightyfivebeauty.com
"We're finally a Real Business."
We closed out 2019 grossing 50% more than 2018, up to $20,000 from the previous $14,000. Then, we out-earned 2019 and blew past $21,000 by May 2020, thanks in part to a 5-figure month in April. All of your mindset work around selling from a place of service really helped. We have been running QueerTheology.com for 7 years and this is the first year that it feels like a Real Business.
- Brian G. Murphy, QueerTheology.com
"This is the best thing I have ever done for myself."
This course absolutely delivers exactly what is promised. I don't feel sleazy or inadequate or at a loss about what to do next. I learned so much about business and setting up a course and marketing but the most important thing that changed for me is that I truly believe I can do this now. I am crying as I write this, I am so grateful for this confidence and this understanding that I can be who I am, stumble and fumble and still build a viable business doing exactly what I think I was put here to do right now. I just want to say thank you from the very bottom of my heart!
- Kalissa Scopes, Unlearning Everyday Racism, unlearningeverydayracism.com
"From $0 to getting paid $1,000 in ONE day."
On November 1, I said I need to make at least $1 in order for this to be a real business. Yesterday someone gave me $1000 in ONE DAY, and I'm closing the month with $3,800 in revenue!
- Sarah Cottrell, formerlawyer.com
Tight-knit communities of engaged, raving fans do NOT happen on accident. Learn exactly how to build a community that can't wait to give you their money.
Zoom in on the core change your future customers crave & feel crystal clear about what you bring to the table.
Discover the keys to a raving fan community, and how you can build a following fast from absolute scratch.
Whether you've had 0 customers or 100, create a winning offer & generate cashflow with a product /service that sells easily.
Zoom in on the core change your future customers crave & feel crystal clear about what you bring to the table.
Discover the keys to a raving fan community, and how you can build a following fast from absolute scratch.
Whether you've had 0 customers or 100, create a winning offer & generate cashflow with a product /service that sells easily.
"Steph is an absolute star when it comes to teaching/mentoring business builders. I've seen her crickets to customers method work magic for students in all kinds of different markets. People who work with Steph have nothing but rave reviews for her straightforward, personalized approach."
- Corbett Barr, CEO & Co-Founder, Fizzle.co
6 VIDEO TRAINING MODULES
No-fluff, bite-sized video trainings walk you through the C2C Roadmap with Steph Crowder as your guide.
6 TAKE ACTION WORKBOOKS
In C2C, we implement what we learn right away. Take Action Sheets for every module leave no question about what to do next on your journey.
8 WEEK COACHING EXPERIENCE
Join us for this 8 week journey, where Steph Crowder will coach you through every step of this process. Submit your question & get individualized feedback during Office Hours.
ACTIVE STUDENT COMMUNITY
Like a mini mastermind, the C2C Support Community is a truly special place. With 300 student alumni, like-minded business builders are standing by to help out & cheer you on.
"STEAL STEPH'S STUFF" SWIPE FILES
Scripts, templates, exactly what to say in sales conversations -- we've packaged up all the best practices so you can plug & play. Take the guesswork out of your offer & borrow these tried & true strategies.
LIFETIME ACCESS
YUP, this means you can join us for future rounds of C2C! Take the program at your own pace, join us for future rounds & receive access to future updates. Steph coaches monthly after the 8 weeks.
6 VIDEO TRAINING MODULES
No-fluff, bite-sized video trainings walk you through the C2C Roadmap with Steph Crowder as your guide.
6 TAKE ACTION WORKBOOKS
In C2C, we implement what we learn right away. Take Action Sheets for every module leave no question about what to do next on your journey.
8 WEEK COACHING EXPERIENCE
Join us for this 8 week journey, where Steph Crowder will coach you through every step of this process. Submit your question & get individualized feedback during Office Hours.
ACTIVE STUDENT COMMUNITY
Like a mini mastermind, the C2C Support Community is a truly special place. With 300 student alumni, like-minded business builders are standing by to help out & cheer you on.
"STEAL STEPH'S STUFF" SWIPE FILES
Scripts, templates, exactly what to say in sales conversations -- we've packaged up all the best practices so you can plug & play. Take the guesswork out of your offer & borrow these tried & true strategies.
LIFETIME ACCESS
YUP, this means you can join us for future rounds of C2C! Take the program at your own pace, join us for future rounds & receive access to future updates. Steph coaches monthly after the 8 weeks.
The 6 modules will be released over an 8 week period, but the program is go at your own pace! You have forever access to the course & community. Follow on this track, or do it your own way.
MODULE 1: Your Roadmap to Raving Fans
You’d love to have a community of people who can’t wait to work with you… but um, just 1 problem: you’re talking to no one right now. Got crickets? No problem. Key Takeaways: The "Before & After" Transformation, The 4 Ingredient Community Anchor, The Anatomy of Your Dream Customer
MODULE 2: What People REALLY Want
You’re the expert, they’re the beginners. There’s a difference between what they THINK they want, and what you KNOW they need. Learn about it. Key Takeaways: Cracking the Code on Customer Demand, Which Problem YOU Should Solve, Sneaking Spinach into Smoothies
MODULE 3: Your Irresistible Community Anchor
Your community anchor is the key to the common language that your people will rally around. But amazing community anchors don’t appear out of thin air. Key Takeaways: The 3 P's, The Freebie Formula
MODULE 4: Community Growth Playbook
Hyper-engaged communities don’t happen on accident. The great news is yours doesn’t have to be huge for you to be extremely profitable! Key Takeaways: Your Community Growth Playbook
MODULE 5: Your Winner Offer, Launched & Sold
So a paid offering sounds exciting, but let me guess: you’re pretty terrified about filling it. It’s so much more achievable than you think. Key Takeaways: Do a "Buzz Blitz", Pricing & Logistics, How to Make the Ask
MODULE 6: Plug & Play Programs: Pillars of Excellent Customer Service
“But do I have enough content / expertise to sell something now NOW?” I get this a lot, and the answer is… YES! Key Takeaways: Platform Recommendations, Your "Keep it Simple" Formula, The Inner Workings: Tools, Tech n' Flow
MODULE 1: Your Roadmap to Raving Fans
You’d love to have a community of people who can’t wait to work with you… but um, just 1 problem: you’re talking to no one right now. Got crickets? No problem. Key Takeaways: The "Before & After" Transformation, The 4 Ingredient Community Anchor, The Anatomy of Your Dream Customer
MODULE 2: What People REALLY Want
You’re the expert, they’re the beginners. There’s a difference between what they THINK they want, and what you KNOW they need. Learn about it. Key Takeaways: Cracking the Code on Customer Demand, Which Problem YOU Should Solve, Sneaking Spinach into Smoothies
MODULE 3: Your Irresistible Community Anchor
Your community anchor is the key to the common language that your people will rally around. But amazing community anchors don’t appear out of thin air. Key Takeaways: The 3 P's, The Freebie Formula
MODULE 4: Community Growth Playbook
Hyper-engaged communities don’t happen on accident. The great news is yours doesn’t have to be huge for you to be extremely profitable! Key Takeaways: Your Community Growth Playbook
MODULE 5: Your Winner Offer, Launched & Sold
So a paid offering sounds exciting, but let me guess: you’re pretty terrified about filling it. It’s so much more achievable than you think. Key Takeaways: Do a "Buzz Blitz", Pricing & Logistics, How to Make the Ask
MODULE 6: Plug & Play Programs: Pillars of a Excellent Customer Service
“But do I have enough content / expertise to run a paid offer NOW?” I get this a lot, and the answer is… YES! Key Takeaways: Platform Recommendations, Your "Keep it Simple" Formula, The Inner Workings: Tools, Tech n' Flow
You didn't think we'd let you do this alone, did you?! As a C2C student, you get access to our secret community on Facebook. You'll get to interact & network with new students like you, as well as seasoned C2C Alumni who have been through the process and will be cheering you. Steph & team hang here regularly, so get all your questions and feedback whenever you need it!
Starting on September 14 when the first module hits your library, Steph will be hosting a "Guided Track" -- meaning every week for 8 weeks, you'll receive new content and be held accountable. During the Guided Track, Steph hosts LIVE Office Hours every single week. You can show up live to get coached, OR submit questions in advance and catch the replay later. Get Steph's brain on YOUR unique situation. This is consistently a student favorite, and many tell us this aspect was their favorite part of the course -- you gotta check out the Office Hours to see for yourself!
8 Week Guided Coaching Experience
6 No-Fluff Video Training Modules
6 "Take Action" Implementation Workbooks
"Steal Steph's Stuff" Swipe File & Templates
Active & Engaged Student Community
Lifetime Access to the content, coaching, support & future updates!
*Payment Plan Available*
Hey, I'm Steph, you might know me from The Courage & Clarity Podcast!
I’ve coached * thousands * of entrepreneurs across all industries during my time at Fizzle.co. In 2017 I launched a podcast that took off & I grew my own business to 6 figures in 9 months.
Crickets to Customers is a training program that has impacted more than 300 entrepreneurs since 2018. It's a proven system & an incredible community I'm honored to run.
I’m a former Sales Training Director of a giant tech company, which means I know how adults learn — I’ll teach you to sell with ease by building a “small but mighty” community who can’t wait to buy from you.
Hey, I'm Steph, you might know me from The Courage & Clarity Podcast!
I’ve coached * thousands * of entrepreneurs across all industries during my time at Fizzle.co. In 2017 I launched a podcast that took off & I grew my own business to 6 figures in 9 months.
Crickets to Customers is a training program that has impacted more than 300 entrepreneurs since 2018. It's a proven system & an incredible community I'm honored to run.
I’m a former Sales Training Director of a giant tech company, which means I know how adults learn — I’ll teach you to sell with ease by building a “small but mighty” community who can’t wait to buy from you.
And hey, that's a great question! Investing in your business journey is a big deal & you want to make sure you're choosing the best path.
Even if you have 2 people on your email list, this method works.
This program is for you, even if:
You have no audience / you're just getting started. First, we'll nail your "core problem" down. Then, we'll build your community ("small but mighty" style). Then I'll show you how to get your first few customers in -- easier than you think!
You're not a coach. This program can work for ANY industries. From infant audiology to health & wellness to Egyptology, I've seen it all. If you'd like more customers in your business, I believe I can help you.
You're worried about timing. I get that -- maybe you don't feel these next 8 weeks are "the best" for you. This is a commitment of 2-5 hours per week, and it has the power to fundamentally change your entire business. But, even if you can't make room for it now, you have forever access. Get in now while doors are open and come back in when you can!
- Angela Brown, Human Resources & Workforce Development, Building Better Leaders, www.buildingbetterleaders.org
- Jocelyn Ring, Brand Strategy, The Ring Effect, www.theringeffect.com
What exactly is Crickets to Customers? Will I have everything I need to go from absolute scratch to getting customers?
Crickets to Customers is a robust training program, mastermind group & coaching all rolled in to one. You will receive assignments each week for 8 weeks in a row. You'll be joined by like-minded entrepreneurs who cheer you on and give you feedback every step of the way. And, you will have the opportunity to be coached by Steph every single week during Office Hours. This program was founded in 2018 & the system has helped over 300 people go from little to no traction, to actual paying customers. So yes, everything you need is included!
I'm not a coach. Will this work for my industry?
Absolutely YES! This program is NOT just for coaches -- in fact, most of my students are not coaches. We've had business owners from every niche under the sun, from home organization to branding photography to health & fitness to Egyptology. In fact, I have yet to find an industry this program can't work for! As long as there are people out there you'd love to serve and help, I can teach you how to attract them and lead a group program with them.
If I'm unhappy with the program, can I get a refund?
I'd never want you to be unhappy with your purchase. If you are unsatisfied for any reason, contact me in the first 14 days, submit your homework and I'll give you a full refund. Beyond the 14 day mark, there will be no refunds issued. To read the official terms & conditions, please click here.
I'm just getting started in my business. Should I wait to take this course?
This program is comprehensive and is designed to help beginners and more advanced entrepreneurs alike. We will walk through exactly how to nail down your ideal customer and hone your message before moving to more advanced audience building strategies. Many of my students are brand new beginners -- they often report they've made more progress than they could have ever imagined through the program. Whether you have no idea what your business even is, or you're generating multiple six figures a year already, please don't let your experience level hold you back.
I've bought so many courses and programs without finishing them. Why would this be any different?
Got courses collecting dust on your desktop? Join the club! I have intentionally designed the curriculum of this course to only deliver what you need -- no extra fluff. The videos are bite-sized yet hard-hitting, and many of them are under 10 minutes in length. We will ONLY cover the essentials -- so you can get back to building your business and living your life. C2C students also rave about the private community. Unlike other communities, the teacher (ahem, that's me) makes a regular appearance, and your peers are incredibly helpful. Honestly, it's an especially active crew. During live rounds I offer regular Office Hours, so you can bring your burning questions and get customized answers.
I want to take this course but the dates don't work for me. What do I do?
That's the beauty of this course -- by enrolling, you receive forever access to the material! There's no such thing as "falling behind" in our crew as long as you are making progress (no matter your pace.) You can go at your own speed, join future live rounds, and receive access to all future module additions and updates.
