ENROLLMENT IS OPEN, but not for long! The April - October enrollment period is OPEN & ends on March 22, but spots are filling fast. Click here to apply now & book a Next Steps Call.
An Immersive Mastermind for Mid-Stage Entrepreneurs: Gain Massive Clarity, Grow Your Reach & Sell Out Your Group Programs with Repeatable Sales Systems
REPLAY: SUPERFAN GROUP PROGRAMS WORKSHOP
If you feel equal parts "total boss" & "hot mess express", you're far from alone.
Does your growth plan look like THIS?
No, I didn't break into your office and peek at your notebook. 😉
But I've worked with enough clients (hundreds, in fact) to know that this is exactly what business building feels like when we're in the middle of it.
The messy middle feels like...
- YAY - You're past the beginner stage & you've had success!
- You know what it feels like to earn $5k, $10k, even $20k in a single month
- You know you are EXCELLENT at what you do
- You're committed to making this business work, even when it's hard or scary
- But you're wondering, how do you turn the volume UP on sales?
- But the wins feel so "up & down". You need to scale your success with consistent income.
- But you need more eyeballs, and selling is NOT your fave activity.
- But you need an experienced coach in the trenches WITH you -- so you can finally put ALL the pieces together
Speed up your sales, accelerate your visibility & reach your revenue goals without scrambling.
The Messy Middle Mastermind combines three core pillars to help you create massive results:
PLAN A 90 DAY CLARITY TO CASH CYCLE
Get crystal clear on exactly what you should be working on in your business. Your time in The Messy Middle starts by learning to develop a 90 day plan featuring two primary goals: one Audience, one Product. You'll uncover your specific MMAs (Money Making Activities) & flesh out a personalized roadmap to get cash & create more confidence in the next 90 days. We review your plan & provide video feedback so you're rock solid on your next best steps!
NAIL YOUR MESSAGING & GROW A COMMUNITY
You're awesome at what you do -- you just need more clients & consistency! Your customers want that "you read my freaking mind!" feeling. Together we will deep dive into your core message & make sure your offers are positioned perfectly to match the needs of your best-fit client. My Messaging Makeover process, Community Anchor concept & 12-10-1 System will take you & your content from "best kept secret" to "known, sought after & obsession-worthy".
SELL OUT YOUR OFFERS & SUSTAINABLY SCALE
Your Sales Fairy Godmother has entered the chat! Leverage my signature Buzz Blitz Process to get more customers, more regularly. You need to talk about your offer MORE often, in the right places, with winning sales angles. Think of this as personal training for your sales muscles! Build your skills with my 40+ email templates informed by sales psychology, launch calendar, natural non-weird sales scripts & direct feedback, and watch your sales soar.
In the early chapters of starting a business, we fantasize about getting some traction.
Back when you were starting your business, you thought:
“Surely it will be easier once I just get some customers!”
“If I had 1,000 people on my email list, all of my problems would go away.”
“Once I’ve got some proof of concept and do my first launch, it’s all downhill from there.”
And it’s true, those early days are no joke.
20% of businesses will fail in their first year.
But perhaps what is even more alarming is what happens after that.
According to data from the Bureau of Labor Statistics:
“By the end of the second year, 30 percent of businesses will have failed. By the end of the fifth year, about half will have failed.
And by the end of the decade, only 30 percent of businesses will remain — a 70 percent failure rate.”
The less talked about "messy middle" of entrepreneurship is where the vast majority of businesses meet their demise.
If you’ve ever done any kind of distance running, this actually makes a ton of sense.
The first mile, while difficult to complete when you are out of shape, is conquerable with only a modest amount of training.
But fast forward to the middle miles of a marathon.
You’re far enough from the start to feel the initial sparkle and rush of endorphins fading away.
But you’re also nowhere near the finish line, where the adrenaline of achievement will carry you through.
The middle stages can feel tough.
You’ve tried a lot of things, and some of them have really worked.
But you find yourself stuck where you are, like a level in a video game you just can’t seem to complete.
If you’re feeling maxed out in the middle, you’re far from alone. There’s a real reason for this.
In the beginning, generic and formulaic feedback actually works really well.
There is no official handbook for entrepreneurship, but at the starting gates a step-by-step process is what you really need.
You have to set up a website, establish your business entity and find your first few customers.
A “first comes this, then this” approach in those beginning stages is exactly what a fledgling entrepreneur needs.
But there comes a point in business when cookie-cutter feedback just will no longer cut it.
You don't have to reinvent the wheel or burn your business down in order to reach the next level.
As a mid-stage entrepreneur, you need customized advice from a coach who is in the trenches WITH you.
If every entrepreneur starts at the same starting block, it makes sense that everyone can receive the same advice.
But back to our marathon analogy, the landscape of the race has changed quite a bit by mile 10.
Your pace is different than the next person’s – some people you started with are ahead, some are behind, some have a cramp and need a break, others have quit and walked off the course.
By the middle of the race, no two people’s situations are the same.
This is why more formulaic “first do this, then this” type coursework is not the most effective anymore for entrepreneurs in the messy middle.
What you need at this stage is another set of eyeballs, another brain noodling on your business.
You need an experienced coach in the weeds with you, looking at your exact situation and helping you make informed decisions based on the full context of your situation.
You also need to be surrounded by a community of like-minded business owners who know exactly what it feels like to be in the messy middle of entrepreneurship, just like you.
While no two situations will be the same at this stage, there is power in the shared experience.
It’s true that what got you here will not be what gets you there.
As you try your best to reach the next level, you can only attempt to beat the boss at the end of the video game so many times with the same strategy before it becomes glaringly obvious that you need to try something different.
This is the spot where most people quit, but not you.
That’s because you’ve got the right team on your side:
Advanced selling strategies to sharpen your saw.
Trainings and tested templates to take the guesswork out.
And a coach who will not let you quit.
- The road to consistent $10k+ months & six figure sales cycles
- Helping more customers without working harder
- Shifting gears into a business model that gives you more freedom
- Building up your community of superfans of people who GET you and shout about you from the rooftops
- Amplifying your message, getting eyeballs on your offer & making an impact while you make bank!
THIS IS THE MESSY MIDDLE.
A 6 month accelerated coaching, training & feedback program designed to help you go from "entrepreneurial roller coaster" to "consistent $10k+ months & six figure sales cycles".
This mastermind combines:
DAILY accountability, interaction, conversation & in-the-moment coaching
WEEKLY coaching & individual feedback from Steph Crowder
ON-DEMAND curriculum to create 6 figure launches in 6 weeks
.... all designed to help you GROW toward your goal.
Over the next six months, you get:
01
Weekly Deep-Dive Group Coaching
Get your questions answered every single week! In this immersive coaching experience, you will submit a question for the coaching call or simply attend to learn from others. Experience breakthroughs, get unstuck as you build and keep making progress, week after week. (Many say it's even better than 1:1 coaching.)
02
Feedback on Your Work
Get another set of brains & eyeballs on your business! At this stage it is critical that you get an expert to audit your assets. Each week you have the opportunity to submit your work for a full review: your sales page, your latest batch of emails, a new offer idea, your 90 day plan & more. You receive a quick video with notes for you to implement.
03
Mind-Blowing Trainings & Sales-Optimizing Templates
Meet the Clarity to Cash Cycle, the heart of the Messy Middle Curriculum. You'll also receive my wildly popular Buzz Blitz Process with 40+ pre-written sales emails, high-converting webinar slides, full launch calendar & more -- saving you 50+ hours or thousands of dollars you'd spend on a launch copywriter. My 8-piece sales page template & high-converting webinar slides are included too!
04
In-The-Moment Sales Coach in Your Pocket
Imagine you're trying to sell your offers and you just find yourself wondering, "What do I SAY to these people to actually get to them to want to BUY?" Whether that's on a sales call, the words on your page, or an email to a lead who is pelting you with objections, you've got a Sales Support Hotline. Seasoned sales pro Steph Crowder is one tag away, and ready to help you re-work your words and clean up your sales process until you're closing deals on repeat. See what we mean? "A coach in the weeds WITH you"!
05
Daily Community & Accountability
It's inevitable: you will get stuck. It happens to us all! The question is, how are you going to respond? "Don't stay stuck" is the mantra of The Messy Middle Mastermind community. In this private space, you'll be encouraged to raise your hand for help any time you need it. Spots in this mastermind are intentionally limited -- that's so you can get the support & visibility you really need, all while getting to know other bosses who may become lifelong biz besties.
This process is informed by sales psychology. Learn what makes your customers tick & build a system that turns lookie-loos into superfans who love to BUY -- that's what we do inside The Messy Middle.
Enrollment is currently open -- but not for long!
Space is very limited inside the mastermind to insure the proper attention & care your business deserves. Enrollment is currently open and the mastermind will sell out.
The mastermind runs April - October (6 months) Join by Friday, March 15 and receive a 60 min 1:1 strategy call with Steph to be used anytime in the mastermind!
We will not open again until Q4 2024.
For next steps, fill out the application below & click submit. Steph will personally review your application and invite you to a 1:1 chat to explore whether this is a mutual fit.
The investment is $6,000 pay in full or $1,000 a month for 6 months.
Melinda Nelson-Hurst, PhD
ANCIENT EGYPTIAN HIEROGLPYHS PROFESSOR, COURSE CREATOR & EDUCATOR
"I've worked with Steph for YEARS and I keep coming back."
Why? Because Steph is a big part of the reason that I went from no business at all (just a jumble of ideas in my head) to a small-group program, to a successful online course, and then to a successful high-touch, group program.
The support, templates,curriculum, and feedback in the Messy Middle are unparalleled (I've truly never experienced anything even close to it). I honestly couldn't pick a favorite part - they all work together in an amazing synergy that gets results.
The first time I worked with Steph in the Messy Middle, I launched my course, which sold beyond my wildest dreams! But the second time I worked with her in the Messy Middle? That time, I launched a brand-new, high-touch program and sold it out early and without a sales page!
Rebbetzin Bat-Chen Grossman
MARRIAGE COACH FOR WOMEN IN BUSINESS
"I've invested $12k and I've made $21k so far!"
Showing up for coaching most weeks is a huge highlight for me even though I'm in a different time zone and I get so much out of it. I'm not willing to give it up. Submitting for feedback is helping me focus and take confident action.
I've worked to let go of a LOT of perfection. I made room for being where I am and not jumping too quickly to where I "should be". I feel the group is super supportive and positive. My business is simplified & easier to run. better systems and overall more ease. I have more flow in my life because I'm intentional with what matters to me and I love that Steph is able to coach us on all the things, not just business.
I love that we get Steph directly, LIVE. I'm noticing a lot of others are hiding behind their co-coaches and curriculum and I love that Steph is present with us. I wanted to have an intimate group of people to be able to share the journey with and I love that this group is diverse and also so awesome.
"If you're thinking about joining, just do it -- it's amazing."
ANGIE ROBINSON, LEADERSHIP & LIFE COACH
Who is The Messy Middle For?
- You feel somewhere in the middle of your entrepreneurial journey (not a beginner, yet not where you dream of ending up).
- You've had paying customers.
- You're the type who's willing to try stuff & experiment before throwing in the towel.
- You keep dusting yourself off, even after rocky launches or publishing content no one engages with.
- You are willing to stay in the game & keep taking imperfect action. It's okay if this takes some time.
- You proudly see yourself as the CEO of your business.
Who is The Messy Middle NOT for?
- You're a brand new beginner who has never worked with a customer.
- You have not yet tried any audience building tactics.
- You're looking for a shortcut or instant results.
- You believe a coach like me has a magic wand that can be waved if you pay enough money.
- You need everything perfectly in place before taking action.
- You're not willing to put yourself out there online.
- If things don't work on the first try, you might spiral and give up completely.
- You think I will be solving your problems (instead of realizing YOU will be solving your problems, with my guidance.)
FAQs
Am I a good fit for The Messy Middle?
If you consider yourself at the "middle" stage of building an online business -- you've been at it for some time, have had some traction & no longer consider yourself a brand new beginner -- I encourage you to apply.
Do I get to work with Steph 1-on-1?
The mastermind is set up to provide plenty of direct support from me (Steph). I am always just one tag away. The space is intentionally limited to allow for my personal involvement in your business. Plus, you benefit from the genius of your peers, as well as our genius coaching team.
What's the investment?
The Messy Middle is an incredibly dynamic program. It is coaching, training and community all rolled into one. The investment is $6,000 pay in full or $1,000 a month for 6 months. Many clients see their investment returned to them multiple times over months & years to come.
What if I don't have customers or a website yet?
I recommend my signature foundational program, Same Day Sales. The program will be enrolling again in Spring 2024. Stay tuned!
What happens after I apply?
I (Steph) will be personally reviewing your application in order to understand your goals and whether those align with our objectives in The Messy Middle. If a mutual fit seems possible, you will have the opportunity to book a 1:1 chat with me before you are invited to secure your spot in the mastermind.
I still have questions -- can I talk to someone?
Absolutely! DM me (Steph) on Instagram (@heystephcrowder) or email us at hello@stephcrowder.com.
Hey There, I'm Steph!
I'm a former Sales Training Director of a giant tech company and I've been a business coach since 2015. I'll teach you to sell skillfully by building a "small but mighty" community who can't wait to buy from you.
I've coached thousands of entrepreneurs in all industries. In 2017 I launched a podcast that took off & I grew my business to 6 figures in 9 months. Since then I've had 2 babies, taken a full-time job, returned to my business & crossed the 7 figure mark in total revenue.
My secret sauce? We focus on simplicity, authenticity & co-creating with actual human beings to generate customers. When you work with me we take a 3-tiered approach, focusing on core message, community & customers to create your superfan-fueled business.
"Steph somehows shows up MORE than what she promises."
KINZIE ELIZABETH, EMPOWERMENT PHOTOGRAPHER & COMMUNITY GUIDE
"Steph somehows shows up MORE than what she promises."
KATE KAYAIAN, CAREER & MINDSET COACH FOR CREATIVES
Whatcha doin' down here?
Still have a question?
Email steph@stephcrowder.com or DM me @heystephcrowder on Instagram!
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